Plain English Business Preparedness

Steady when it counts.

Most small businesses don't have a plan for when things go wrong. Not because they don't care — because nobody gave them one in plain English, at a price that made sense.

What's coming Get in touch
🇳🇿 New Zealand 🇦🇺 Australia 🇨🇦 Canada

Why Puffin Brief

The gap nobody filled.

Professional risk assessments are expensive, consultant-heavy, and written for enterprise audiences. Real business owners get left behind. Puffin Brief changes that.

01
Real market gap
SMEs are chronically underserved in business continuity planning. Consultants charge $3,000–$10,000+ for what Puffin Brief will deliver accessibly.
02
Tightening legislation
NZ Privacy Act 2020, AU Notifiable Data Breaches, and Canadian PIPEDA are all increasing requirements for small businesses.
03
Insurance demands it
Cyber insurance increasingly requires documented risk assessments from SMEs before coverage is granted or renewed.
04
Plain English only
No jargon. No scare tactics. No enterprise language dressed down for a small audience. Written like an explanation to a smart friend who runs a business.

Coming Soon

Something steady is being built.

Puffin Brief is in development. A newsletter, practical digital products, and a plain English advisory service — built for small business owners in NZ, Australia, and Canada.

In development
Practical tools for real business owners.
Everything Puffin Brief builds starts from the same question: what would actually help a small business owner stay prepared — without the consultant price tag or the jargon?
  • Business continuity checklists — plain English, instant download
  • SME preparedness workbook — structured self-assessment
  • Business preparedness tracker — living spreadsheet system
  • Puffin Brief newsletter — fortnightly, NZ · AU · CA editions
  • Advisory services — for businesses that need more than a template
Stay informed
📬
Newsletter
Be first to know when Puffin Brief launches
📦
Products
Digital tools dropping alongside the newsletter
🗓️
Launch
Coming 2026 — watch this space
Register interest →

Markets

Three countries. One plain English standard.

Jurisdiction-specific content for every issue — because the Privacy Act 2020 and PIPEDA are not the same thing, and your business deserves advice written for where you actually operate.

🇳🇿
New Zealand
Privacy Act 2020
Notifiable breaches, EQC considerations, Wellington wind season. Puffin Brief is built here — and it shows in the coverage.
🇦🇺
Australia
Privacy Act 1988 · NDB Scheme
Bushfire season, cyclone risk, and the Notifiable Data Breaches scheme. 13 Australian Privacy Principles covered in plain English.
🇨🇦
Canada
PIPEDA · Quebec Law 25
Federal and provincial privacy law, wildfire season in BC and Alberta, and ice storm preparedness for Ontario and Quebec.